Boost Your Retail Business with a Good Internet Connection

Here's a summary:

By offering free Wi-Fi to your customers, you convince them to spend more time in your store, which tends to increase your average ticket. Additionally, a good internet connection allows the installation of IoT systems, such as flow counters and satisfaction survey kiosks, to generate valuable insights.

It's common to hear customers asking for the Wi-Fi password when they're inside a store. Unsurprisingly, surveys indicate that Brazilians spend more than 50% of their time connected to Wi-Fi. Therefore, offering a free connection to customers can be a good tactic to keep them in your store while they're exposed to your products. Furthermore, the advancement of Internet of Things technologies allows you to take advantage of your internet plan to start collecting valuable data about your business performance and customer behavior.

Benefits of offering Wi-Fi to customers:

A major advantage is that when customers use their phones inside the store, they tend to stay longer. This gives you a greater opportunity to convince them to make an additional purchase, which would increase your average ticket.

Another advantage is that you can ask for small concessions from the customer in exchange for using your Internet. One example is to require that, in order to access the Wi-Fi, the customer must check-in at your store on a social media platform like Facebook, for example. This helps spread the word about your business to diverse groups of people without needing to do any targeted marketing.

Retail and the Internet of Things:

Now that you know the benefits of offering quality Internet to customers, we get to the secret: how the Internet infrastructure allows the installation of systems for your direct advantage. The Internet of Things field has become an extremely effective method of turning everyday objects into potential generators of valuable data.

One example is the use of the store's security camera infrastructure, combined with an Internet connection, to count foot traffic. In this way, the retailer can estimate their conversion rate and, therefore, create marketing strategies to expand their conversions or average ticket.

Another simple system that only requires a Wi-Fi connection is a kiosk for conducting a satisfaction survey and determining the likelihood of your business being recommended to others. This system can also be linked to a wearable device, connected to the network, which will be in the possession of the manager, and the manager will receive real-time feedback from the customer’s evaluation.

How to Get Quality Internet?

Now that you better understand the advantages of having a good connection in your business, how can you obtain quality internet?

Nowadays, there are several ways to get fast Internet, but the stability of the connection can vary depending on the technology used.

Our partners at Bommtempo Internet have prepared material to help you understand the different Internet connection technologies, from old dial-up internet to modern Fiber Optic.

Currently, the connection via Fiber Optic tends to be the best option to maintain a fast and stable connection. This technology is already the flagship of many Internet providers in Brazil, both from major telecom companies and local providers. Learn more about the advantages of hiring local providers.

Now that you know the significant difference a quality Internet connection can make and if you're interested in installing Internet of Things systems in your business, you can contact us and request a demonstration of our systems. We’ll be very happy to help your business!