Foot Traffic Counter with Employee Removal: Understand the Advantages

Quick Summary:

The power of tracking your store’s conversion rate is no longer news—this indicator reveals how effectively your store converts visitors into customers. To understand its importance, think of a soccer player: a striker is considered effective if they convert most of their shots into goals. Likewise, monitoring your store’s conversion rate over time helps you understand your ability to turn potential customers into actual ones.

How to Measure Conversion Rate

So how do you measure the conversion rate? You need two key pieces of information: the number of people who buy something, and the number of people who enter the store. The first is easily accessible through your sales software, something most retailers already have. However, counting how many people walk into the store is much more challenging. Here are some possible solutions:

1. Ask an employee to count manually
2. Use a Wi-Fi/Bluetooth-based tracking service
3. Apply computer vision algorithms

Let’s Evaluate These Options:

Option 1 was widely used in the past for short periods. But employees aren’t always present, and manual counting introduces human error, distractions, and, of course, the highest cost among all options.

Option 2 has also been popular, but it comes with problems—people must have Wi-Fi/Bluetooth enabled. More recently, new phones have started encrypting this information, preventing reliable data exchange.

Option 3, using vision-based solutions, seems to be the most suitable. This method leverages cameras to detect people, track their movement, and even exclude staff members from the count. Best of all, it uses the store’s existing infrastructure.

AlterVision’s Solution

So how does AlterVision solve this challenge? First, we use the store’s existing security cameras to count foot traffic without requiring any additional installation. Moreover, our AI algorithms improve their accuracy over time. One key feature of the system: AlterVision’s AI is able to exclude employees from the count, meaning that only actual customers are included. This ability to ignore staff leads to uniquely accurate data, since the system is focused solely on customer traffic.

Studying analytics in physical retail is just as important as in e-commerce. However, available market solutions for in-store analytics vary greatly in terms of accuracy and reliability. At AlterVision, we’re confident that our product delivers the most advanced indoor analytics system available, offering unmatched accuracy and completeness through a 100% cloud-based platform.

In summary, AlterVision delivers a fully digital indicator, requiring no installation, with industry-leading accuracy.

Tip:

Whenever you invest in a new service for your store—like software or consulting—always calculate the ROI (return on investment). This helps you compare the product’s price to the value it generates. For example, evaluate whether using a foot traffic counting system increases your store’s average ticket.