Is it possible to use security cameras for people counting?

Quick Summary:

Counting the number of people entering your store is crucial to understand the performance of your point of sale. However, the acquisition and installation costs associated with a dedicated counter for this purpose discourage many store owners. That’s why AlterVision offers an innovative, fully online People Counting system that connects to your store's Security Cameras quickly and with great cost-effectiveness.

What store owner wouldn’t want to see their store full of customers and with high people flow?

The first step to understanding consumer behavior is quantifying the customers entering your store.

Why is knowing the People Flow important for retail?

Through people counting, you can measure your store’s conversion rate and identify sales funnel bottlenecks. You can also measure the ROI (Return on Investment) of marketing campaigns and identify your store’s peak hours to better prepare your team.

How to track the People Flow in your store?

There are various ways to track people flow in a store, such as infrared beams, thermal sensors, passage sensors, and specialized cameras. However, the cost and delay of acquiring and installing a dedicated counter for this purpose can deter many store owners. That’s why AlterVision offers a fully online Flow Counter that connects quickly and cost-effectively to your store’s Security Cameras.

How to know if my security cameras are compatible with AlterVision’s People Counting system?

Currently, we provide integration with DVRs from the following manufacturers:

• Intelbras
• HikVision
• Giga Security
• Clear
• JFL
• Hilook
• And more

Got any questions?

Do you have any questions, or want to turn your store’s security camera into a people counting system?

Contact us, and we will provide a free evaluation of your camera infrastructure!