Which Store Segment Converts More Visitors into Sales? See the Market Data

How the Ranking Was Established

The conversion rate is one of the key metrics in retail, both for physical and online stores. Since the early days of e-commerce, this has been one of the main factors for evaluating the quality of a website, and conversion benchmarks quickly became established for multiple product segments.

Physical retail, on the other hand, requires knowledge of customer traffic to calculate the conversion rate, which needs an accurate traffic counter with functionalities such as employee exclusion and purchase intent counting, not just the flow of people entering the store.

AlterVision's Data Base

AlterVision is one of the largest suppliers of traffic counting in Latin America, and with its traffic counting software that includes unique features such as employee exclusion, repeated person exclusion, and purchase intent counting, it has been able to gather data across various retail segments on the proportion of people who enter a physical store and how many actually make a purchase. The values in the table below were estimated using data from the year 2023.

We hope that with new technologies reducing friction in physical stores and improving customer experience, conversion rates will trend upward in the coming years.

Indicators

| Segment | Conversion Rate | |------------------------------|-----------------| | Footwear | 27% | | Apparel and Fashion | 25% | | Home Center and Construction | 48% | | Beauty and Fragrance | 34% |