Summary:

Measuring the flow of people entering your store is very important for sales management. However, the acquisition and installation costs associated with a specific counter for this purpose end up deterring many store owners. That's why Alter Vision offers a fully online People Counter that connects to store security cameras quickly and with great cost-effectiveness.

What store owner wouldn't want to see their store full of customers and with a high flow of people?

Certainly, having an organized store and efficient management contributes to this goal. Additionally, we know that customer experience plays a decisive role at the time of purchase, so it's very important to manage sales based on consumer-centered metrics and indicators.

The first step to start understanding consumer behavior is to quantify the customers who enter your store.

Why is knowing the People Flow important for retail?

Through flow counting, it is possible to measure your store's conversion rate and understand the bottlenecks in the sales funnel. You can also measure the ROI (Return on Investment) of marketing campaigns and understand your store's peak hours to better prepare your team.

How to track the People Flow in your store?

There are several ways to track the flow of people in a store, such as infrared beams, thermal sensors, passage sensors, and specialized cameras. However, the cost and delay of acquisition and installation associated with a specific counter for this purpose end up deterring many store owners. That's why Alter Vision offers a fully online People Counter that connects to store security cameras quickly and with excellent cost-benefit.