Artificial Intelligence Generates Conversion Rate for Physical Stores

AlterVision developed a software that integrates with conventional security cameras to generate the conversion rate for physical retail stores, without the need to purchase new equipment.

How does it work? In theory, it’s quite simple: the system analyzes in real-time the image from a camera (that covers the store's entrance) and counts the people. Then, it cross-references with the POS/ERP data, automatically generating the conversion rate.

But what is the difference between this technology and 3D cameras or sensors? There are several differences between the technologies that can be categorized into three main topics: "Acquisition", "Support", and "Accuracy".

Acquisition: At AlterVision, the acquisition has zero cost. In addition to using security cameras that already exist in the store, the system implementation is done remotely and at no cost, including the integration with the ERP.

Support: Since the entire integration is done remotely, there’s no need for a technical visit for support. The software has an intelligent system that detects faults and sends an alert to our team in real-time. If any support is needed, the AlterVision team performs the repair in less than 24 hours anywhere in Brazil.

Accuracy: With artificial intelligence, AlterVision's system provides several differentiators in data accuracy, such as:

• Uniform detection system (excludes employees)
• Repeated customer detection system (excludes repeated entries)
• Group/family detection
• With this, it can be said that AlterVision’s counter does not count the flow of people but the flow of customers.

Want to try the technology in your business?

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