Where to Use AlterVision’s People Counter

Quick Summary:

Have you ever thought about what types of businesses can benefit from a people counter? AlterVision has created a tailored solution for each business—check out the examples below!

Let’s start from the beginning: people counters and retail analytics tools still aren’t very common in Brazil, mainly because many people think they’re only for counting customers. But here at AlterVision, things are different! One of our missions is to popularize these tools and boost the national market—from small businesses to large retail chains. Today, we’re giving examples based on the industries of our clients and how we’ve helped them. You might just find a use case that fits your business.

Analytics for Retail

It’s important to note that we don’t only offer people counters. These devices are just the beginning of everything we provide. You can also count on tools like:

• Store heat maps

• Window display attractiveness

• Customer profile analysis

• NPS – Net Promoter Score

  With this data, you can plan marketing campaigns, make layout changes to increase sales, and even monitor real-time customer behavior. At the end of each month, we also send a customized report tailored to your business. So, how can we help your business?

Your Business

Restaurants: You’ll be able to analyze peak hours and crowd sizes to avoid bottlenecks and optimize your kitchen and service. With the average time customers spend in your restaurant, you can create strategies to increase both table turnover and average ticket value. You’ll also be able to predict staffing needs for waiters and waitresses throughout the week.

Pharmacies: Besides identifying peak hours, age group estimates combined with heat map analysis can improve your layout and facilitate shopping. Overcrowding can be managed by strategically opening additional checkout lines during specific hours of the day.

Supermarkets: This is where customer experience stands out. In addition to tracking foot traffic to calculate your conversion rate, the store heat map is essential for optimizing layout. By understanding customer flow and popular areas, you can boost your average ticket. You’ll also get precise data on how long customers stay in the store and when, which allows you to manage checkout operations efficiently.

Boutiques and Clothing Stores: A key factor in clothing sales is the “wow” factor. An attractive window display drives foot traffic into your store. Combine this with heat map data, and you’ll know exactly where to place best-selling items based on your sales strategy. Also, identifying visitor profiles will help you make smarter purchasing decisions, reduce overstock, and even discover new audiences to increase revenue.